This came today. It is quite interesting. Scalable cloud management on Amazon. It is “free” which contrasts with other offerings. My guess is that even the most basic of cloud management offering from Amazon will do 90% of what a small app developer needs.
AWS Elastic Beanstalk (beta)
Easy to begin, Impossible to outgrow
AWS Elastic Beanstalk is an even easier way for you to quickly deploy and manage applications in the AWS cloud. You simply upload your application, and Elastic Beanstalk automatically handles the deployment details of capacity provisioning, load balancing, auto-scaling, and application health monitoring.