Category: Marketing
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The biggest lie is not “I will love you forever”
The biggest lie is not “I will love you forever”. It is Google saying that the best way to have get traffic is to have compelling content. I admit that if I was a teenage girl I might see things differently but I am a 54 year old man launching a website. Launch Day 1:…
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How to create great visuals
A very interesting article from Getty Images on current trends and the “Four I s” that help you to choose visuals that grab the audience.
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How to create a mega-brand
(reposted from my education blog) London is perhaps the world’s leading centre for the graphic arts and this is driven by the advertising industry. At the top this industry is branding and the besting brands are artistic achievements built by teams whose virtuosity matches those of the cathedral builders of the Renaissance. Just as cathedral…
Dr James Bayley 